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The Importance of Brand and Personal Branding eLearning Course

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Know your brand. Would it surprise you to learn that knowing your brand is one of the best ways to provide top-notch customer service?

A brand isn’t only a logo, a quirky name, or a social media presence – it’s also the knowledge and passion every team member displays when dealing with customers. It means understanding company values, what they stand for, and delivering the style of service that customers expect from your brand.

Many businesses forget to tell their employees what their vision and values are, and how these flow into the brand. This lack of training can mean employees second guess and misrepresent the brand causing knock-on issues, often unintended.

Luckily, this course is designed to help you ensure you and your staff know exactly why representing your brand when interacting with customers is so important.

By the end of this course, you’ll be able to:

• Understand the meaning of a ‘brand’
• Understand how branding affects the consumer
• Identify why it’s important to breathe your brand
• Identify how lack of brand knowledge creates a bad customer experience
• Successfully train staff on your brand

Why take this course?

If your customer experience doesn’t consistently deliver on the promise your brand makes, then you have a problem. By matching customer service with your brand values, you’ll generate new leads, get better feedback, and offer consistent service across your entire company.

This course is essential for teams working directly with customers, like customer support and success, as well as those that represent the brand's voice, like marketing and sales.
The first part of the course should take up to an hour or more to work through thoroughly, and all modules should be completed before taking the review to test your understanding.
Then move on to the in-depth 12 modules to complete your understanding thoroughly of Personal Branding, by working through the reviews during the modules. Each of these second part 12 Modules should take at least an hour to work through.

This Course includes a Certificate.

Use your Talent to greatly improve your skills by embarking on our excellent eLearning Courses.

Personal Branding - selected example key Modules

  • Getting Started
  • Workshop Objectives    
  • Defining Yourself (I)
  • SWOT Analysis
  • Case Study 10
  • Module Three: Defining Yourself (II)
  • Pillars  
  • Passions    
  • The Three Cs   
  • Controlling and Developing Your Image 
  • Live It Every Day    
  • Personal and Professional Influences    
  • Corporate and Personal Integration 
  • Sharpening Your Brand 
  • Authenticity Is Key 
  • Appearance Matters
  • Social Media
  • Brand Management During a Crisis 
  • Branding Personality Traits 

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Customer Reviews

Based on 1 review
Emma Evans
Super happy.

The course provides everything offered. It was also the perfect length! Was able to complete it and I am super happy with it!