Social media has become a way of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.
This eLearning course is an introduction to the principles of this complex field of business and has 12 Modules with reviews. Each Module should take at least 30 to 60 minutes for maximum benefit and all reviews and questions should be worked through.